When it comes to culture, many ad firms talk about beer, coffee, field trips and a Skittles table. We like all that stuff, too. But, the underpinning of our culture is the intense desire to win for our clients.
In most cases, we evaluate. our performance on numbers we derive from analytics, whether it’s an A/B test for a home page, banner click-thrus, social media sharing, or advertising readership study.
Therefore, we’ve cooked up our definition of creative.
Communication that’s unusual and provocative for the category
Work that executes a well thought out strategy
Digital and print work that yields measurable results
Winning is the essence, and everyone at Ideopia is challenged by the numbers derived from his/her projects. So, if you're looking for results, choose an agency that has them as a core value.