Creative branding strategies that increase ROI

Plan or plan to fail is one of our maxims at Ideopia. The brand planning process exposes the vulnerabilites and strengths of your company and your competition. The goals is to find a portion of the market you're equipped to dominate for the long haul. We express this as a brand strategy, a set of measurable objectives, and a no-nonsense description of your battle plan that your entire team will understand. We support the strategy with a competitive tactical plan that details an integrated on- and off-line marketing mix, and, finally a set of recommended analytics for tracking the progress of your brand.

Access the media options right for your company The explosion of blogs, social media, web sites, buzz marketing, and conventional media pose a tough challenge for marketers. How do you get it all to work together? At Ideopia, that is the job of brand planning. Though every media requires unique strategies and creative approaches, your customer must recognize your brand and its core message across all channels. Otherwise, you're just squandering hard-earned swag.

Listening to customers, not just data. Developing a brand strategy requires research and competitive information; input from you, your team, and stakeholders; and a clear picture of strengths and weaknesses through your distribution channels. Above all, we're listening to the consumer. Not just statistics or psychographics. Whether we use social media tools, online interviews, formal focus groups, or Burger King sit downs, we need to hear the inflection, the ideas and the emotion that's bound to your product or service. From those conversations, your brand strategy will emerge. And, because it came from customers, it will resonate with them.

What brand planning delivers:

• Quantifiable objectives
• A clear and simple definition of a competitive brand message
• Strategies for delivering the brand message across social, web and offline media
• Tactical coordination, project managment
• Budgets