Blogging – Should Your Business Drink the Koolaid?

One of our motto’s at Ideopia is “just because you can do something doesn’t mean you should.” Perhaps nothing fits this category better than blogs on corporate web sites. They can be hideous, pumped full of hype and hard sell, or they can be funny, chock full of useful content and make you love a brand even more. In that spirit, we offer a few observations that might help you decide to blog, or not to blog.

Do blog if you want to:
1. Entertain a small group of friends and your mother
2. Communicate and engage customers
3. Demonstrate expertise on key issues
4. Build search rankings for your site on specific business areas
5. Convert prospects and leads on the blog
6. Share information and ideas within your company
7. Make your brand come to life
8. Be open to opinions other than your own
9. Want a book deal

Don’t blog if you:
1. Need to control information flow
2. Value a corporate voice versus personality on your blog
3. Won’t accept negative comments
4. Want to broadcast instead of have a conversation
5. Just want to sell and market your services
6. Don’t have specific goals for your blog
7. Think your blog can outsmart Google
8. If you expect the same audience for your web site as your blog
9. Want a book deal

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