Ideopia competed with more than 3,000 entrants to win two Gold and two Bronze Medals at the 2014 Aster Awards, which recognize creative accomplishments in medical marketing. And the winners are:
Reliance Medical Products (Mason, OH) — Gold for magazine “Legendary Campaign” for examination chairs
Eyefficient, Inc. (Cleveland Ohio) — Bronze for Eyefficient.com web and mobile sites.
Reichert Technologies (Buffalo, NY) — Gold for “Blink Blog” and email newsletter.
Reichert Technologies — Bronze for magazine “Animal Campaign”
We thank the Asters, the Academy, the Jamaican Bobsled team, and the great clients who work with us as true partners: Steve Juenger, vp of marketing and sales, Haag-Streit USA; and Mark Newkirk in his roles as Director of Global Marketing for Reichert Technologies; and more recently as CEO of Eyefficient, Inc.
Ideopia, the Hybrid Agency, was awarded multiple Asters for advertising created for its clients in the medical industry. Ideopia won four awards for three separate clients, including print campaigns, blog and email marketing, and web development.
Ideopia received awards in the following categories:
Gold in the Magazine Category for its “Legendary Campaign” for Reliance Medical Products in Mason, Ohio.
Gold in the E-Newsletter Category for “Blink Blog” for Reichert Technologies in Buffalo, New York.
Bronze in the Magazine Category for Reichert Technologies for its “Animal” campaign.
Bronze in the Website Category for Eyefficient, Inc. in Aurora, Ohio, for its website.
Click images to enlarge
“By working together, our creative team and our clients are able to craft exciting and innovative advertising,” said Bill Abramovitz, CEO and Creative Director of Ideopia. “It’s rewarding to see our work recognized by our peers in the industry.”
The Aster Awards is one of the largest national competitions of its kind and recognizes the most talented healthcare marketing professionals for outstanding excellence in advertising. The 2014 Aster Awards received over 3,000 entries from around the world.
Entries for each category are judged by a panel of design and healthcare marketing professionals on Creativity, Layout/Design, Typography, Production, Quality, and Overall Effectiveness. First, second and third-place winners receive Gold, Silver and Bronze awards.
Founded in 1990 Ideopia, the Hybrid Agency, is an integrated marketing agency that partners with clients to achieve long-term goals through interactive marketing, web development, social media, public relations and advertising. Ideopia is headquartered in Cincinnati but lives in the cloud at ideopia.com.
Cincinnati, OH (May 3, 2012) — For the second year in a row, the Cincinnati-based creative branding agency Ideopia won honors for its healthcare advertising. The agency earned Gold Aster Awards in two categories: magazine advertising and mobile applications. The Gold Awards place Ideopia among the top 5% nationwide for advertising excellence, according to the Aster Award’s organization.
The winning magazine campaign on behalf of Reliance Medical Products leverages the company’s history of hand crafting its products in America. It calls on doctors to consider the U.S. economy when they make their purchasing decisions. Reliance has manufactured ophthalmic exam chairs and instrument stands in Ohio since 1898, sourcing most of the materials from vendors within 50-miles of its Mason, OH factory. Below the interactive portion of the campaign is also shown.
“Great advertising moves the meter,” said Ideopia’s Creative Director Bill Abramovitz. “Our marketing strategies for Reliance Medical have helped to fuel 21 consecutive years of double-digit growth for that organization.”
For New Jersey-based Topcon Medical Systems, a subsidiary of Mitsubishi, Ideopia created a mobile app that qualifies prospects by guiding them through five simple questions. It was designed for use during sales calls and at medical conferences, where the cost of staffing a booth has made it imperative for sales teams to use their time effectively. The Qualifier App works on iPads and is also available through Topcon’s website.
“The app works because it’s good for doctors and for Topcon,” explained Abramovitz. “It lets doctors determine for themselves whether Topcon’s Synergy software is the right next step for their practice. It avoids the relationship misstep of pushing a product to a practice that does not have the infrastructure to get the most benefit from it.”
A panel of judges chose Ideopia’s work from approximately 3,000 entries. Ads were evaluated based on creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Ideopia and its ads will be featured in the magazine Marketing Healthcare Today.
Founded in 1992 Ideopia Advertising and Interactive is an advertising, public relations, web design and social media agency that believes in branding without boundaries. With headquarters in Cincinnati, Ideopia lives in the cloud at www.ideopia.com.
Bucking convention helped Ideopia win three Gold Medals for three clients in the Aster Awards, a national competition that recognizes excellence in healthcare marketing.
Ideopia’s campaigns for Mercy Health Partners, Ronald McDonald House Charities of Greater Cincinnati and medical manufacturer Haag-Streit USA, bested 3,000 other submissions win top honors.
Results for all three campaigns resulted from an analysis of creative strategies used by competitors. For instance, common themes featuring doctors and patients were eliminated. This allowed Ideopia to create work that cut through the clutter. To see photos of the award-winning campaigns, visit our blog. For in-depth information about Ideopia’s approach to healthcare advertising, read “Hospitals: A Brand New Approach.”
Banning medical images from its ads was a winning strategy for advertising agency Ideopia. The Cincinnati-based company took the top prize in three categories in a national competition evaluating healthcare advertising.
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Banning medical images from its ads was a winning strategy for advertising agency Ideopia. The Cincinnati-based advertising and interactive agency took the top prize in three categories in a national competition evaluating healthcare advertising.
Its campaigns for Mercy Health Partners, Ronald McDonald House Charities of Greater Cincinnati and medical manufacturer Haag-Streit USA, beat 3,000 submissions to capture gold medals in the Aster Awards.
Agency co-founder Bill Abramovitz says ads have to grab attention to succeed.
“Your strategy could be brilliant, but the way you execute it must break through,” said Abramovitz. “Otherwise your marketing is nothing but very expensive wallpaper.”
He banned doctors from the agency’s campaigns after completing an unscientific survey of hospital billboards. The majority used photos of doctors, patients or medical equipment—regardless of which hospital they were promoting or where they were located.
His rules for healthcare marketers are similar to the advice he offers clients from other industries:
• Start with a brand differentiation that is valid today and will hold true in five years.
• Be honest about the validity of your brand—is it true and rooted in the basic values of your organization?
• Ensure that your message is meaningful to your target audience.
• Ask whether you can create a powerful communication based on your brand and marketing strategy.
Founded in 1992 Ideopia Advertising and Interactive is a spam chucking, cow patty annihilating, branding, public relations, web marketing, web design and social media agency that believes in branding with out boundaries. With headquarters in East Gate, Ideopia lives in the cloud at www.ideopia.com.