Our home page redesign project for HamiltonCaster.com was, in may ways, more challenging than revamping an entire site.
While the old site looks dated, it ranked exceptionally well on major search engines. To avoid mucking this up, we analyzed the site structure, website analytics and researched competitive sites.
Hamilton Caster is an international manufacturer of casters, wheels and trucks with customers ranging from Mercedes Benz to the NFL.
Home Page as Marketing Weapon
Back to Top
Web visitors take about 3 seconds to decide if they’ll remain at your site. Impact, speed and a meaningful message are critical. With Hamilton, we wanted visitors to rethink the importance of caster selection by showing the heavy duty customers that specified them.
Expandable Sites Stretch Your Investment
The web design of the new home page features 5 target industries. The setup expands to add new industries or swap out additional executions. Aspects of the design have already been applied to the interior of the site, which is now ready for additional development.
Design informed by Web Analytics
Our team used web analytics information to identify popular pages on the site, important landing pages other then the home page, navigation paths and search engine performance.
Testing Design for Roadworthiness
While aspects of design are subjective, usability is not. With Hamilton Caster, we tested our work from paper prototypes through final design and programming to ensure users could find critical navigation to find their way through a large site. Testing at each step saves time and money on rework at later stages.
Dig Into Interactive at Ideopia
Ideopia not only designs, builds and maintains websites, we create the fabric of digital and off-line marketing that keeps them healthy: fresh content, tech checks, SEO, blogs, social media,
and email marketing.
To see work Ideopia has created for manufacturers and other B2B categories, please visit our B2B case studies.