Tag Archives: digital marketing

Selling Social Media As An Essential Marketing Strategy

It’s hard to imagine life before social media. Dramatic? Yes, but it’s true. And the same can be said for business. In the past few years, social media has become an integral platform for brand awareness, developing partnerships, managing customer service, generating leads and increasing revenue. So much so that social media is no longer a “nice-to-have” but a “must-have” in an effective marketing plan.

However, confusion with ROI, reporting, tracking and staffing are keeping many companies from reaching maximum social media marketing potential. If your boss hasn’t jumped on the social media marketing ship, here’s some ammunition to get him/her on board:

  1. Social Media = Marketplace Insight: Social media platforms give your brand the means to relate to, exist in and encourage a highly engaged and influential community. If you aren’t interacting with your customers/audience, you’re missing a huge opportunity to observe, question, explore and experiment. Market research and customer interaction have never been easier (or cheaper!).
  2. Customer Service Got A Makeover: You better believe social media has changed the entire look and feel of customer service. Customers expect brands to be social, so if you aren’t, what does that say about your authority in your market? Your relevancy in your industry? Your concern for customer satisfaction? Nothing good, that’s for sure.
  3. Who Doesn’t Love Low Risk and Low Cost? Not loving how your latest campaign is performing on Facebook? Stop it. None of those 70 new Twitter accounts are following you back? Try again or cut ‘em loose. Instagram isn’t bringing you qualified leads? Do some audience research and try a platform more suited to your target and marketing objectives. There’s something beautiful about a collection of online spaces that warrant an experimental approach.
  4. Say Hello to SEO: Our friends at Google have the responsibility of making sure users are seeing the most valuable, relevant content when they search online. What does this mean for you? The more your brand/products are being shared and linked to on your social media pages, the higher your content will rank on Google because it will be considered greater value to Google users. Optimize your social media profiles for search, use relevant keywords in your social media posts, share your content across relevant channels, and build a community of quality fans that interact with your content.

While incorporating social media into your marketing plan seems like a no brainer to you, there may be hesitation in upper management. Show the numbers. Research case studies. Experiment on the side. Whatever you do, get armed and ready with facts to make your argument clear. Social media has changed the marketing landscape, and we hope your company joins the party.

Need help getting started? Click here to see what Ideopia can do for you.

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Podcast Your Way to Niche Markets

podcast

Podcasting, generally short audio only, or video programs, are enjoying resurgence. According to Edison Research, 39 million people listen to podcasts at least once a month. Increased smartphone usage figures into the equation.

Listen to Ideopia’s Blendercast Podcast at podcast.ideopia.com.

Podcasts, web, video and internet radio now join the automatic coffee maker as technologies that accommodate their schedules, and maximize free time. For marketers, podcasting opens up a plethora of new content sources: Audio versions of blog posts, excerpts from speeches, and even comments or questions from customers. While some podcasts achieve chart-topping status, like these top programs from 2015, the relatively low cost of podcasts makes them a viable option to communicate specialized content to niche markets. While one of your engineers may not be ready for prime time, she could be very effective talking to peers at other companies.

Chance are you already have all the technology you need to start podcasting: a good microphone, a computer, and if you’re a one-take wonder, you can skip downloading free sound editing equipment.

For more about the popularity of Internet radio, see our post in Blender.

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