Cincinnati, OH (May 3, 2012) — For the second year in a row, the Cincinnati-based creative branding agency Ideopia won honors for its healthcare advertising. The agency earned Gold Aster Awards in two categories: magazine advertising and mobile applications. The Gold Awards place Ideopia among the top 5% nationwide for advertising excellence, according to the Aster Award’s organization.
The winning magazine campaign on behalf of Reliance Medical Products leverages the company’s history of hand crafting its products in America. It calls on doctors to consider the U.S. economy when they make their purchasing decisions. Reliance has manufactured ophthalmic exam chairs and instrument stands in Ohio since 1898, sourcing most of the materials from vendors within 50-miles of its Mason, OH factory. Below the interactive portion of the campaign is also shown.
“Great advertising moves the meter,” said Ideopia’s Creative Director Bill Abramovitz. “Our marketing strategies for Reliance Medical have helped to fuel 21 consecutive years of double-digit growth for that organization.”
For New Jersey-based Topcon Medical Systems, a subsidiary of Mitsubishi, Ideopia created a mobile app that qualifies prospects by guiding them through five simple questions. It was designed for use during sales calls and at medical conferences, where the cost of staffing a booth has made it imperative for sales teams to use their time effectively. The Qualifier App works on iPads and is also available through Topcon’s website.
“The app works because it’s good for doctors and for Topcon,” explained Abramovitz. “It lets doctors determine for themselves whether Topcon’s Synergy software is the right next step for their practice. It avoids the relationship misstep of pushing a product to a practice that does not have the infrastructure to get the most benefit from it.”
A panel of judges chose Ideopia’s work from approximately 3,000 entries. Ads were evaluated based on creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Ideopia and its ads will be featured in the magazine Marketing Healthcare Today.
Founded in 1992 Ideopia Advertising and Interactive is an advertising, public relations, web design and social media agency that believes in branding without boundaries. With headquarters in Cincinnati, Ideopia lives in the cloud at www.ideopia.com.
Learn more at our medical division website, Ideopia Medical Marketing.