Tag Archives: home page usability

Tweak Your Website With a User Test

A project for a client earlier this month reminded us that while user tests are invaluable in website development, they also have tremendous value for existing sites. The purpose of a user test is to determine whether someone can complete critical tasks on your site…like spend money!

For example, plunk a user down on the site’s homepage, and ask her to find a specific product, complete a transaction or find contact information. Some fixes we’ve found, like changing the names on navigation tabs, are incredibly simple.

For how-to tips on conducting a user tests, see this excellent article from the University of Texas at Austin, and sign up for Jakob Nielsen’s newsletter at useit.com.

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