Tag Archives: increase Twitter engagement

Holiday Social Media: Don’t Blow It.

Brands often fall flat with their holiday social media execution. It takes sensitivity and common sense to balance content, appropriate frequency and sales plugs.

For a winning social strategy over the next few months, follow these do’s and don’ts. And tweet us your own social media holiday wins @Ideopia.

Don’t clutter your feeds with pushy sales messages.

Unless you’re a retailer with major discounts on Black Friday, cut the pushy sales copy from your queue. It’s not the time or place to interrupt your audience’s online experience.

Instead, share content that pairs well with the holiday. Post a branded card or try helpful and entertaining content, like cold-weather family activities or recipes. Your audience will appreciate the effort, and you’ll appreciate the increased loyalty and engagement.

Don’t over do it.

Consider your brand’s social media goals and business objectives. Do these align with a specific holiday message? Desperate social media tie-ins have #fail written all over them. Like the Golf Channel’s shameless plug on Martin Luther King Jr. Day. Piggybacking off a historic day and making it about golf was obnoxious. Tactics like these may get your brand viral, but not in the way you want!

Instead, consider your brand voice in typical social media content. Create copy that encompasses that personality and remains appropriate for your audience. If your post doesn’t naturally connect with the holiday, don’t stretch to make it fit.

Social media habits change during the holidays.

Your audience likely engages with social media differently over the holidays compared to work mode. Instead of sourcing Twitter for industry news and +1’ing content for increased reach, your audience is online for entertainment and recreation.

Don’t share the same “work mode” content for your B2B audience. Get creative and lower the frequency. Humanize your brand with fun, relatable and visual content like Lowe’s hardware fireworks display on Vine.

Interested in more social media marketing tips? Click here or give us a call at 513-947-1444 x10.

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Boost Twitter Engagement in 10 Curious Ways

Are you furiously tweeting but not seeing the same interaction that your competitors are? With a few not-so-obvious tweaks, you can increase your Twitter engagement rate and follower count. Here’s how:

  1. Ask for RTs (retweets). Less than one percent of brands do this, despite evidence that it works. Ask your followers to retweet your content for a spike in engagement. Just don’t overdo it, or risk alienating your followers.
  2. Don’t use semicolons. Could a punctuation mark cause someone to ignore your tweet? Research says yes. Tweets with semicolons produce the least interaction. Instead, use periods and colons for higher engagement. Introduce links and calls to action with colons, and write short and snappy fragments with periods.
  3. Make it personal. The most retweeted word? “You.” Speak directly to your followers and invite them into the discussion. As Don Draper of “Mad Men” says, “If you don’t like what’s being said, change the conversation.”
  4. Write less than 100 characters. You could write 140 characters, but you don’t have to. Opt for shorter tweets that have a 17 percent higher engagement rate than longwinded ones.
  5. Use hashtags. Tweets with one or two relevant hashtags can increase engagement by a whopping 100 percent. By tagging your tweets, anyone who searches on that topic will see your post. Conversely, don’t use too many. Excessive hashtags can trigger spam alerts, and dilute your message.
  6. Tweet more. Follower count is directly proportional to tweet frequency. Tweet about 3-4 times per day to gain followers. But remember: Tweet frequency and engagement have an inverse relationship. So schedule tweets throughout the day based on which times perform best in your industry. Just don’t go into a tweet frenzy and expect interaction for every post.
  7. Name drop. If you have an opportunity to mention a follower, or perhaps a business partner, go for it. Mentions increase the chance someone will follow you or interact with your brand.
  8. Don’t ignore weekends. Tweet on Saturday and Sunday for a 17 percent spike in engagement. Don’t feel like working on your days off? Schedule weekend tweets during the week, and let them work for you.
  9. Tweet during “open” hours. Post between 8 a.m. and 7 p.m. for a 30 percent gain in engagement. Of course, these hours can vary by industry, but these are the safest times to tweet.
  10. Write juicy copy, or else. The secret to increasing tweet click-thru rates by 73 percent? Solid writing. Give readers an intriguing nugget, and a reason to share or engage with your content. This example from one of our clients sparked a lengthy discussion, resulting in huge exposure for the brand.

Try these tips and get your Twitter feed hopping. Looking for more resources to ignite your brand’s social media? See an example of a terrible tweet, and how to create content marketing that attracts customers.

Learn more about Ideopia’s social media marketing. And don’t forget to follow us on Twitter for the latest marketing buzz.

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