Tag Archives: press releases

Ideopia Wins 2014 Aster Awards for Creative Medical Marketing

Ideopia, the Hybrid Agency, was awarded multiple Asters for advertising created for its clients in the medical industry. Ideopia won four awards for three separate clients, including print campaigns, blog and email marketing, and web development.

Ideopia received awards in the following categories:

  • Gold in the Magazine Category for its “Legendary Campaign” for Reliance Medical Products in Mason, Ohio.
  • Gold in the E-Newsletter Category for “Blink Blog” for Reichert Technologies in Buffalo, New York.
  • Bronze  in the Magazine Category for Reichert Technologies for its “Animal” campaign.
  • Bronze in the Website Category for Eyefficient, Inc. in Aurora, Ohio, for its website.

Click images to enlarge

“By working together, our creative team and our clients are able to craft exciting and innovative advertising,” said Bill Abramovitz, CEO and Creative Director of Ideopia. “It’s rewarding to see our work recognized by our peers in the industry.”

The Aster Awards is one of the largest national competitions of its kind and recognizes the most talented healthcare marketing professionals for outstanding excellence in advertising. The 2014 Aster Awards received over 3,000 entries from around the world.

Entries for each category are judged by a panel of design and healthcare marketing professionals on Creativity, Layout/Design, Typography, Production, Quality, and Overall Effectiveness. First, second and third-place winners receive Gold, Silver and Bronze awards.

About Ideopia

Founded in 1990 Ideopia, the Hybrid Agency, is an integrated marketing agency that partners with clients to achieve long-term goals through interactive marketing, web development, social media, public relations and advertising. Ideopia is headquartered in Cincinnati but lives in the cloud at ideopia.com.

Learn more at our medical division website, Ideopia Medical Marketing.

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Bolster Search Rankings with Press Releases

High search engine rankings on keywords can drive the success of a business. So it makes sense to extend search engine optimization (SEO) to all aspects of the brand. Public relations and SEO press releases are a great place to start. They drive higher search rankings by:

  • Creating backlinks from high-value news sites
  • Bolstering keyword authority through coverage in all media
  • Visibility on secondary media properties like blogs and RSS feeds

How to Write a SEO Press Release

  • Choose 1 or 2 keywords your planning deems important.
  • Use the keyword(s) in the headline (H1 tag) and subhead (H2 tag).
  • Be brief. Keep the release tightly written around the keyword wander off into the bathroom. Off target copy just dilutes the impact of the keywords.
  • Don’t stuff keywords into your copy to boost rankings. It doesn’t work. And editors and readers alike won’t read your mangled jargon.
  • Use keyword phrases as links back to additional information on your website.
  • Circulate widely by using press release distribution services like PR Newswire, not just to traditional media and bloggers.

This might sound like SEO trickery. But, if you remember the last time you got thumped with a copy of Strunk & White, it’s just the foundation of good writing.

Learn more about about Ideopia’s PR capabilities and our public relations case studies.

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