Tag Archives: QR codes

QR Codes: Cutting Through the Hype

Based on intel from the marketplace, the current mania about placing QR Codes on everything from toilet paper and advertising to highway billboards and bikini bottoms may indicate that everyone uses them. But that’s not the case. Mobile Marketing recently asked “if there was a place for QR codes in an SMS-dependent society.”

Consider the facts:

  • The U.S. leads the world in mobile barcode usage.
  • Last year the adoption rate increased 1% to 6%.
  • Just one in three consumers thought scanning a barcode was worth it.
  • And only one-third of consumers know how to activate their phone to scan a barcode.

So, should we bag QR codes? No way. They’re just too fun for driving participation in contests, coupons, surveys; and access to important content. The adoption rates are slow, but marketers can accelerate it by:

  • Not sending consumers to dud pages, e.g. Facebook or your home page.
  • Using calls to action, the biggest reason consumers scan QR codes, and attractive offers to spur consumers to action.
  • Staying aware of place and context. Sorry, but billboard where traffic is moving 65 mph doesn’t qualify.
  • Creating landing pages designed for viewing on a mobile phone.
  • QR codes definitely have a place in the marketing plan. But they shouldn’t be the marketing plan. Learn more about the psychology of QR Codes.

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Make Your Marketing Zappable with QR Codes

Those peculiar barcodes you may have seen on your Blackberry or Android smart phone have taken over Japan, and might soon become mainstream in the United States. Quick Response (QR) Codes, two-dimensional barcodes, started out in the early 90s as a way for manufacturers to track vehicle parts, but they’ve now spread to mobile phones, further linking the physical world and cyberspace.

QR Codes for Advertising

Japanese companies use QR Codes for advertising, notably on billboards so consumers can snap pictures from their cell-phones and head directly to the companies’ websites. The codes can be slapped on magazine ads, billboards, signage, or even business cards.

Some smart phones in the United States have already integrated QR Code technology, and as smart phones continue to skyrocket in popularity, that number will increase. The codes are appealing to advertisers because of their ability to seamlessly bridge the gap between cyberspace and the real world. By holding up your phone to an ad, you are instantly transported to the destination.

Do a Google search to create your own QR Codes. Does your smartphone have a QR reader? Scan our code:

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