A new feature Googled up for mobile phone users allows them to click on a phone number in a search ad and dial it automatically. Yeeeeeha! You can leave one hand on the wheel and order double pepperoni! But wait, this innovation might be cool for your business, too. It’s easy to setup by plugging a phone number into your Google Adwords Account Google Adwords account by plugging in a phone number. Click and Dial is also sensitive to geography, so the user always gets the number for the nearest location. Clicks on phone numbers are billed at the same rate as clicks on phoneless search ads. Our advice? Jump on it!