Tag Archives: social media marketing

Selling Social Media As An Essential Marketing Strategy

It’s hard to imagine life before social media. Dramatic? Yes, but it’s true. And the same can be said for business. In the past few years, social media has become an integral platform for brand awareness, developing partnerships, managing customer service, generating leads and increasing revenue. So much so that social media is no longer a “nice-to-have” but a “must-have” in an effective marketing plan.

However, confusion with ROI, reporting, tracking and staffing are keeping many companies from reaching maximum social media marketing potential. If your boss hasn’t jumped on the social media marketing ship, here’s some ammunition to get him/her on board:

  1. Social Media = Marketplace Insight: Social media platforms give your brand the means to relate to, exist in and encourage a highly engaged and influential community. If you aren’t interacting with your customers/audience, you’re missing a huge opportunity to observe, question, explore and experiment. Market research and customer interaction have never been easier (or cheaper!).
  2. Customer Service Got A Makeover: You better believe social media has changed the entire look and feel of customer service. Customers expect brands to be social, so if you aren’t, what does that say about your authority in your market? Your relevancy in your industry? Your concern for customer satisfaction? Nothing good, that’s for sure.
  3. Who Doesn’t Love Low Risk and Low Cost? Not loving how your latest campaign is performing on Facebook? Stop it. None of those 70 new Twitter accounts are following you back? Try again or cut ‘em loose. Instagram isn’t bringing you qualified leads? Do some audience research and try a platform more suited to your target and marketing objectives. There’s something beautiful about a collection of online spaces that warrant an experimental approach.
  4. Say Hello to SEO: Our friends at Google have the responsibility of making sure users are seeing the most valuable, relevant content when they search online. What does this mean for you? The more your brand/products are being shared and linked to on your social media pages, the higher your content will rank on Google because it will be considered greater value to Google users. Optimize your social media profiles for search, use relevant keywords in your social media posts, share your content across relevant channels, and build a community of quality fans that interact with your content.

While incorporating social media into your marketing plan seems like a no brainer to you, there may be hesitation in upper management. Show the numbers. Research case studies. Experiment on the side. Whatever you do, get armed and ready with facts to make your argument clear. Social media has changed the marketing landscape, and we hope your company joins the party.

Need help getting started? Click here to see what Ideopia can do for you.

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Boost Twitter Engagement in 10 Curious Ways

Are you furiously tweeting but not seeing the same interaction that your competitors are? With a few not-so-obvious tweaks, you can increase your Twitter engagement rate and follower count. Here’s how:

  1. Ask for RTs (retweets). Less than one percent of brands do this, despite evidence that it works. Ask your followers to retweet your content for a spike in engagement. Just don’t overdo it, or risk alienating your followers.
  2. Don’t use semicolons. Could a punctuation mark cause someone to ignore your tweet? Research says yes. Tweets with semicolons produce the least interaction. Instead, use periods and colons for higher engagement. Introduce links and calls to action with colons, and write short and snappy fragments with periods.
  3. Make it personal. The most retweeted word? “You.” Speak directly to your followers and invite them into the discussion. As Don Draper of “Mad Men” says, “If you don’t like what’s being said, change the conversation.”
  4. Write less than 100 characters. You could write 140 characters, but you don’t have to. Opt for shorter tweets that have a 17 percent higher engagement rate than longwinded ones.
  5. Use hashtags. Tweets with one or two relevant hashtags can increase engagement by a whopping 100 percent. By tagging your tweets, anyone who searches on that topic will see your post. Conversely, don’t use too many. Excessive hashtags can trigger spam alerts, and dilute your message.
  6. Tweet more. Follower count is directly proportional to tweet frequency. Tweet about 3-4 times per day to gain followers. But remember: Tweet frequency and engagement have an inverse relationship. So schedule tweets throughout the day based on which times perform best in your industry. Just don’t go into a tweet frenzy and expect interaction for every post.
  7. Name drop. If you have an opportunity to mention a follower, or perhaps a business partner, go for it. Mentions increase the chance someone will follow you or interact with your brand.
  8. Don’t ignore weekends. Tweet on Saturday and Sunday for a 17 percent spike in engagement. Don’t feel like working on your days off? Schedule weekend tweets during the week, and let them work for you.
  9. Tweet during “open” hours. Post between 8 a.m. and 7 p.m. for a 30 percent gain in engagement. Of course, these hours can vary by industry, but these are the safest times to tweet.
  10. Write juicy copy, or else. The secret to increasing tweet click-thru rates by 73 percent? Solid writing. Give readers an intriguing nugget, and a reason to share or engage with your content. This example from one of our clients sparked a lengthy discussion, resulting in huge exposure for the brand.

Try these tips and get your Twitter feed hopping. Looking for more resources to ignite your brand’s social media? See an example of a terrible tweet, and how to create content marketing that attracts customers.

Learn more about Ideopia’s social media marketing. And don’t forget to follow us on Twitter for the latest marketing buzz.

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