Tag Archives: social responsibility

Ideopia Wins Medical Marketing Awards

For 11 consecutive years, Ideopia has won heavy metal in the Aster’s, a medical and healthcare marketing competition. Our haul for 2015 was two Silvers and a Gold. We’re revved, humbled, and happy for another excuse to party. Clients? Not so much. They like awards, too, but they’re much more excited about the results.

Actual performance has little to do with most award shows, including the Aster’s. So we thought you might enjoy the real story on the marketing challenges we faced, and how we stared them down with our work.

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Silver for ophthalmic manufacturer website redesign

Bell, an ophthalmic distributor in Westville, New Jersey, won a Silver Aster for its new website.

The main goals of the web development process were to increase traffic, improve usability and flow for site visitors, implement e-commerce, and build a mobile-friendly site.

The search engine optimization (SEO) challenge was to target the site to specific locations within a two-hour drive from Bell’s headquarters. Our client’s goal is to provide personal, on-site service to his customers.

This is a heavily populated area that includes Philadelphia, Baltimore and Manhattan, and slices of other cities in Maryland and Delaware. The site now ranks in the top five on Google with all major keywords throughout the target area.

The product section, which is now an e-commerce store, contains 180 SKUs. To increase usability and readability, copy was written and rewritten for web. Bullet points, subheads, and multiple pages keep visitors from burning out on text. Our development team allocated extra time to design smooth store navigation and checkout flow.

To create churn with fresh content, a blog and an e-newsletter were added. And , thanks to a content management system (CMS), our client can make all content changes to the site himself.

The results for this project include a 125% increase in traffic, and similar increases in time spent on the site, and page views.

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Surgical microscope campaign pulls down silver

Ideopia won Silver in the Magazine Category for a print advertising campaign that introduced Haag-Streit surgical microscopes to the U.S. market. Haag-Streit, an international medical equipment and device manufacturer, is based in Berne, Switzerland. A subsidiary in Mason, Ohio, handles U.S. distribution.

The two challenges we faced were 1) creative: how do we differentiate Haag-Streit from its competitors conceptually, and 2) strategic: what is our argument for increasing brand preference? The answer was leveraging the client’s German and Swiss heritage to support its claim of superior optics.

Results? The campaign with minor alterations in copy drove demand in two markets: neurosurgery and ophthalmology.

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Tree-hugging self promotion is pure gold

Ideopia’s Treebie Squad delivers its first Treebie to client Avure Technologies.

Ideopia received a Gold Award for a self-promotion project that encouraged recycling and social responsibility. We started out with our clients by giving them a Treebie with every print job. The Treebie represents a tree Ideopia planted for them via the Arbor Day Foundation and our local Hamilton Country parks. To support the effort, we built a mini site that explains the effects of deforestation. Treebies were promoted to our clients and prospects via email, social media, public relations, and good old door to door. See video.

For us, it’s a success because it reflects our environmental values to the outside world and prospective clients. We’re proud of it, and we intend to build on it.

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Ideopia Reforests the Planet, One Print Job at a Time

Cincinnati, Ohio (April 21, 2015) – Ideopia, a B2B and B2C integrated marketing agency, celebrates its 25th year in the advertising business by launching the Treebie Initiative, a program designed to replace trees for every print project completed by the agency for its clients.

For every print job ordered by a client, Ideopia makes a donation to the Arbor Day Foundation, The Nature Conservancy, Cincinnati Nature Center or Great Parks of Hamilton County. The client is then presented with a Treebie award, printed on 100% post-consumer fiber, with earth-friendly toner instead of ink, and processed chlorine free. The awards are suitable for hanging on the official Dano the Squirrel Treebie Display Peg.

Treebies Package

 

“Any time we can make cool work and help the environment in a big way, that’s a win in my book,” said copywriter Eric House. “It feels even better to support these great organizations, and pass Treebies along to our clients, friends and families.”

Giving back to the community has always been a part of Ideopia’s DNA, long before Corporate Social Responsibility was a buzzword,” said Bill Abramovitz, CEO and Creative Director. “We’ve been involved in projects from helping keep at-risk students in high school so they graduate, to making home ownership a possibility for lower income families. We’ve built marketing campaigns for agencies that provide services for critically ill children and helped non-profits with programs that make it possible for low-income students to earn college credits right in their own neighborhood. We even created a video game to raise awareness of the necessity of having pets spayed or neutered.”

More information on Treebie and an infographic on the Treebie Effect available at www.ideopia.com/eco/

About Ideopia

Founded in 1990, Ideopia is a B2B and B2C integrated marketing agency that partners with clients to achieve long-term goals through interactive marketing, web development, social media, public relations and advertising. Ideopia recently announced the creation of its new medical division, designed to meet the specific demands of companies in the medical and healthcare fields.

Headquartered in Cincinnati but lives in the cloud at www.ideopia.com and www.IdeopiaMedical.com

For behind-the-scenes photos of how Treebie came to life, check out our facebook page at www.Facebook.com/ideopia.

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Treebies Send Environmental Message to Clients

Are you an Ideopia client? If so, keep an eye on your mailbox for a Treebie card and environmental message from your socially responsible friends at Ideopia.

So, what’s a Treebie? After every major print job, we plant a tree to restore what we borrowed from the environment. It’s our way of making things right with Mother Nature, and spreading a little good to our business partners.

As for the cards, they’re FSC® certified, which means made with 100% post consumer fiber, earth-friendly toner instead of ink, no new trees, and processed chlorine free.

Dig into the Details on Our Treebie Website

To learn more, check out our new Treebie environmental program website. It’s loaded with factoids about the program, and a cool infographic that highlights the impact on the environment. For example, did you know a single replanted tree can provide roughly 20,000 sheets of paper and enough oxygen for two people?

Ready for your very own Treebie? Call Susan at 513-947-1444 x10, and put in an order for a new print job.

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Why We Need A Wild Turkey in Charge of Climate Change

Saurornitholestes, a dinosaur relative of the modern turkey

If a turkey can think its way out of an environmental catastrophe then humans should wrap up climate change in 10 or 20 years. The Cretaceous extinction, caused by an asteroid and/or volcanic event, wiped half of all life off the Earth. Including all dinosaurs never-to-be-seen again until the release of Jurassic Park in 1993. The life forms that remained faced a hostile work environment. Seawater covered most of the planet. Carbon dioxide and poisonous gasses trapped by the ozone layer created humidity and darkness 24/7. No light. No photosynthesis. No veggies.

Rough times.

So what did survive this environmental mayhem? A few plankton, bivalves (clams), some seaweed, and a lot of birds. Among them was the ancestor of the modern turkey, now a white meat donor at your Thanksgiving dinner.

The grand, grand, grand pappy of your bird was Hagryphus Giganteus, which lived 75 million years ago. At 7-feet tall, he was the Big Bird® prototype. Giganteus sprinted toward prey and away from predators at 30 mph. Like you, he was a meat gobbler that also stuffed itself with fruits, seeds and nuts.

But we’re not here to celebrate the physical prowess of Hagryphus Giaganeus. This is a story of brains over the ozone layer and a dab of global warming.

The Right Combination of Thinking and Action

Birds were one of the few species to flourish after the cataclysm, and many scientists credit their survival to sheer brain power. CT scans recently confirmed the MENSA-sized brain cavities of two seabirds. Larger brains made it easier for birds, e.g. prehistoric Butterballs, to adapt to the changing environment. Some, like crows, even crafted tools to forage for food.

Today’s crossbred, inbred, and genetically engineered turkey is dumb as a rock. A wild turkey, though, can snatch bunnies with its talons and play scrabble.

So let’s put a wild turkey in charge of solving climate change. At least we won’t have another filibuster.

The Final Course

Lesson 1: never underestimate your turkey, or, for that fact, people that you think are turkeys, who have fat wattles, until you measure their brainpans. Lesson 2: If you’re a climate change denier, be aware that catastrophic, species-ending events have already happened on earth, and there will be more to come. So take a moment this Thanksgiving and educate yourself about Climate Change Basics from the Geoinstitute.

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