Promotions and contests can stimulate short-term sales. They’re also a powerful tool for educating consumers about a brand, even the stuff that doesn’t seem so sexy on the surface, and gathering valuable information. A recent web promotion Ideopia created for Reliance Medical Products presented an entertaining quiz that educated prospects about the benefits of dealing with an American Manufacturer. In addition to driving engagement on an important brand value, visitors were required to answer questions before entering the quiz. Just the kind of stuff that you might use for customizing email… who knows? Let us know if you would like a tour of this project.