FAQs

1) What industries have you worked in? Fair question, but in our eyes not the most important one. Any great agency should quickly learn the intricacies of a business. And as, we're sure you've noticed, experience doesn't necessarily translate into effectiveness. So here's the type of experience our current team brings to the table.

• Education – Universities, Associations
• Eyecare – Ophthalmology, Optometry, Distributors, Manufactureers
• Fashion – Menswear, Eyewear
• Financial – Insurance, Banking
• Food – Gourmet, Natural Foods, Ethnic, Candy
• Healthcare – Hospitals, Physician Groups
• Home Building – Interior and Exterior Doors, Custom and Large Production Builders
• Legal – Law Firms, Bar Associations
• Manufacturing
• Medical Equipment
• Personal Care Products – Cosmetics, Shampoo
• Private Aviation
• Technology – Hardware, Software, Technology Transfer
• Tourism

Non-Profit / Pro bono – Education, Literacy, Children, Social Service

Please visit our portfolio for work samples for specific clients.

2) How much, what about commissions?

We believe that our financial policies are the cornerstone of trust with our client partners. Our fee structure is designed for transparency and fairness, and to reward achievement based on results rather than budget expended.

Hourly Rates Ideopia's blended hourly rate is $125/hour. However, for the majority of our work, we charge a fee for an entire project. Barring changes in scope, the fee quoted at the beginning of the project is what you pay. No surprises.

Fees Sometimes. Retainers – Never. For certain activities, e.g. public relations or content management, our clients determine monthly or quarterly fees. Billable activity is deducted from the fee. Unused hours roll over into the next time period.

No Commissions or Markups Ideopia has never charged markups or commissions on media, or any outside production costs. We strongly believe that agencies should not have a financial stake in recommending client expenditures. Outside fees unless otherwise arranged are billed directly to our clients

3) Does Ideopia work on projects?

Ideopia is happy to consider project work. We're always eager to meet new clients, and take on fresh challenges. Just ask.

4) What makes you different from other agencies?

Ideopia develops strategic insight and creative ideas that flow through all available media. This creates strong recognition and awareness of message, and a greater return on investments.

While Ideopia provides leadership and capabilities in all major marketing areas, we have no allegiance to any specific media, or a large staff to support. This, plus our transparent approach to fees, gives Ideopia the independence necessary to make the best decisions and recommendations on behalf of our clients.

5) How does Ideopia work with new clients?

Whether we are handling a quick project on a burning deadline, or a rebranding effort, we break our work down into four steps.

Discover
Learn everything possible about the product, competitive environment and consumers using research, interviews, and plenty of leg work.

Plan
Based on discovery, use a planning process to develop a strategic solution, and plan tactics and budgets.

Create
Develop over-arching cand integrate across all media, from traditional advertising and design to ecommerce websites and social media.

Surge
Produce and implement work based on schedules and professional project management.

6) Do you work with in-house marketing departments?

Absolutely. The more we can collaborate with your in-house team, the greater the value you can extract from our work. Go team!

7) What is your key strength?

The ability to devise integrated strategies and unique creative work across all media that competitively positions your company to gain market share.