The idea behind great brands.

Our premise is simple: An ad nobody pays attention to is a zero. A waste of money a waste of human and natural resources, no ROI, just a big greasy donut on your balance sheet.

On the other hand, super-innovative creative and strategic approaches for advertising and web sites command attention. They also generate additional value through word of mouth ("Hey, did you see them stick the monkey in the dish washer?"), and sell stuff.

Creativity is the rocket fuel that can blast companies and products into orbit. Branding is the navigation system. Integrated approaches that encompass web sites, advertising, email marketing, and hundreds of other tactical options are the delivery systems we use. In the end, it's the idea that has the greatest power to persuade. That's why ideas matter most at Ideopia.