Email marketing and e-newsletters that
drive traffic to your website.
Email and e-newsletter programs developed by Ideopia routinely outperform competitive efforts within the same category. We owe our success to following industry best practices, developing clear strategies, goals and standout work. See our email portfolio for samples. So we carefully monitor open rates, click thrus, and key actions we're aiming for on your website.
Improving response through continual testing, innovative content, segmentation, and monitoring is an on-going process for all programs we develop.
- eNewsletters that keep prospects involved over long sales cycles
- Customer nurturing programs that build loyalty
- Promotional efforts, like contests and games, that spark involvement
- Support for trade show marketing and events
- New product launches
The Whole Email Enchilada
- Program strategy and management: objectives, calendars, editorial plans
- Opt-in List Building
- Content: Concept, copy, graphic design
- Programming: Web and mobile as required
- Deployment: A/B testing, browser testing, release
- Analytics: Report to you based on requirements of program
