APRIL 2014

AGENCY

The Blender: Ideopia’s New E-Newsletter Debuts

AGENCY

The Blender: Ideopia’s New E-Newsletter Debuts

Welcome to the first issue of our e-newsletter, The Blender. We sliced and diced Kloud9, and spiced it up. We hope it’s a faster read with new sections like “The Circus,” “Kung Fu Marketing” and “Looky.”

New Ideopia website gets serious about hybrid

We set Ideopia’s old website on fire. And from the ashes, we redesigned a spanking new website to communicate our hybrid strategy. Look for an expanded portfolio, case studies and video from our clients.

We’re aiming for a kinder, gentler and funner content and feel. We’d love to hear your comments. Email Bill Abramovitz, or call 513-947-1444, ext. 11.

A special thanks to our team for all the bloodletting and long hours: Bill Abramovitz, Curt Staubach, Emily Babel, Eric House, Joel Steczynski, Ginger Castle, and Dano.

AGENCY

Ideopia Launches "The Hybrid Agency®"

AGENCY

Ideopia Launches “The Hybrid Agency®?

You may have noticed that Ideopia is now The Hybrid Agency®. This is the culmination of years of work, squeezing budgets and finding ways to maximize marketing ROI, expand reach, and deliver more powerful brand impressions. Here are the basics:

  • Managing brand consistency and messaging across all media channels.
  • Create powerful messages that drive their message home the first time.
  • Synchronize tactics so they forward promote and reinforce each other.
  • Repurpose content for the widest distribution possible.

Hybrid may also help you keep your sanity, especially if you’re used to managing multiple agencies. Learn more about hybrid and our extensive capabilities here.

Looky

See Duo Of Newly Hatched Mobile-Friendly Websites

Looky

See Duo Of Newly Hatched Mobile-Friendly Websites

Our own website isn’t the only thing new at Ideopia. We recently pressed the big red "GO!" button on responsive web design projects for two of our clients.

Book airport valet service on mobile or desktop

Airport parking. Few words evoke more feelings of horror and regret. But ask any guests of Cincinnati’s ValAir, and you’ll hear from frequent fliers who actually look forward to it.

To build the new ValAirParking.com, we mimicked the stress-free parking experience the company offers. An interactive infographic visualizes the convenience of valet. And with a few taps on a smartphone or tablet, customers can make a reservation, and pick from services like an oil change or car wash.

Flying out of CVG soon? Try ValAir, and tell them Ideopia sent you for a discount.

New medical site launched in whirlwind month

Before Eyefficient selects ophthalmic equipment, its CEO pits it against his company’s stringent criteria. Is it stylish and easy to use? Does it improve a doctor’s workflow, or just get in the way?

With these principles in mind, our team developed the new Eyefficient.com in one month. A clean design celebrates the polish and precision of each instrument. And with responsive design, users can easily browse (and soon purchase) products on any screen size.

Want to see what else we’re cooking up? Subscribe to our e-newsletter.

Kung Fu Marketing

Market To Billions With Baidu, China’s Search Giant

Kung Fu Marketing

Market To Billions With Baidu, China’s Search Giant

With more active users than the U.S. population, Baidu racks up a staggering 5 billion search queries a day. Yet, outside of China, the fifth most popular website in the world is largely unknown.

But for global brands, that’s starting to change. Here’s what you need to know about advertising on the Google of China:

Breaking down the language barrier

Baidu only crawls websites written in Simplified Chinese, so every search ad, website and landing page must be translated. The company offers support in English, and can put you in touch with a translator. Sure beats "Chinese for Dummies."

Resellers set up shop in the U.S.

For the right price, companies like China Search International (CSI) make it easy to advertise on Baidu. They translate ad copy and keywords, handle all required documentation (China is strict with regulations), and report analytics.

It’s not just a Google clone

On top of paid search, Baidu offers animated and interactive banner ads, and its own version of homepage takeovers. These campaigns reportedly boast incredible click-thru rates of 50 percent or more.

Should your brand Baidu?

For companies with Chinese interests, Baidu can’t be ignored. With more than 531 million users and 90 percent of the search market, it’s clear that Baidu is the frontrunner in China. As for the rest of us in our American cubbyhole? Google will do just fine.

Brands like Burberry take advantage of Baidu’s homepage takeovers, and dominate everything above the fold.

Design Thugs

Digitally Flog Shameless Logo Thieves

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Digitally Flog Shameless Logo Thieves

You exhausted the whole marketing budget to rebrand. Yet, seeing your shiny new logo plastered on billboards, websites, coffee mugs and business cards made it all worth it.

Except when someone rips it off.

If you’re lucky, the crook might flip it 90 degrees, add some drop shadows and change the colors.

Intellectual property theft runs rampant in this industry. That’s why a group of graphic designers/victims created LogoThief.com to name and shame brands who can’t keep their hands to themselves.