May 2014

Agency Propaganda

Aster Awards Shower Ideopia with Bling

Agency Propaganda

Aster Awards Shower Ideopia with Bling

Ideopia competed with more than 3,000 entrants to win two Gold and two Bronze Medals at the 2014 Aster Awards, which recognize creative accomplishments in medical marketing. And the winners are:

Reliance Medical Products (Mason, OH) -- Gold for magazine "Legendary Campaign" for examination chairs

Eyefficient, Inc. (Cleveland Ohio) -- Bronze for Eyefficient.com web and mobile sites.

Reichert Technologies (Buffalo, NY) -- Gold for "Blink Blog" and email newsletter.

Reichert Technologies -- Bronze for magazine "Animal Campaign"

We thank the Asters, the Academy, the Jamaican Bobsled team, and the great clients who work with us as true partners: Steve Juenger, vp of marketing and sales, Haag-Streit USA; and Mark Newkirk in his roles as Director of Global Marketing for Reichert Technologies; and more recently as CEO of Eyefficient, Inc.

See our Aster award winning entries on our WavyBrainy blog.

Content Marketing

How to Milk a Blog Post for Better Marketing

Content Marketing

How to Milk a Blog Post for Better Marketing

Composing a good blog post is a time suck: Think up a brilliant topic. Research it. Write the post. Find a compelling visual. Install backlinks and crosslinks. And bam, it’s done. Not so fast! Proper promotion over a period of time is the only way to get payback for all the sweat and blood you’ve invested.

You can practically make this an automated process by creating a pattern or process for marketing your blog content.

For maximum exposure, churn it.

One Tweet or LinkedIn post doesn’t do the job. If you have a busy Facebook or Twitter stream, only a small portion of your audience will see your Tweet at any given time.

Tweet your post at least five times during the first week. And two times during the next 14-21 days. And if the post is hot, and gets shares, up the frequency even more.

Use a schedule that corresponds with customer lifestyles on opposite coasts, or different countries. For Ideopia 3 a.m. or 4 a.m. is a perfect time to reach our early rising west coast clientele. With most social media management tools, this is a snap.

Dig into Analytics and Find the Winners

The lifetime of some posts can be months and years. Use your analytics (Content Drilldown in Google Analytics), and find out what posts and topics play well over time. This will generate ideas for new content, and give you an opportunity to update older posts and promote them again.

Make the blog post once and milk it forever.

Blogging is an essential tool for reputation and making websites work. It’s much less of a pull, though, when you maximize the value of every post.

Raw Creativity

A Book That Wants You to Destroy It

Raw Creativity

A Book That Wants You to Destroy It

If you have an intense inner Whack-a-Mole© like me, pick up a copy of Keri Smith’s "Wreck this Journal: To Create is to Destroy." Each page of the book instructs you to go wild with an activity you wouldn’t normally consider without mass quantities of beer. For example, spit liquid on this page using your mouth; drop this book from the top of a building; scribble wildly; cutout the letter "W" from your magazines and paste them in.

I upped the ante on my copy by drilling a ½-inch hole through it with an augur bit. I may never finish this book, but I use the kind of abandon it encourages as a reference point for other projects. Message: if you’re thinking instead of creating, try joyfully destroying all of your assumptions. Check it out on Amazon.com.

Reality Bites

Earth to Creatives: Show Us Your Websites

Reality Bites

Earth to Creatives: Show Us Your Websites

Recently Ideopia CEO, Bill Abramovitz, was a guest reviewer for our local AIGA (American Institute of Graphic Arts) Chapter. He met with talented students from five different universities. Good work all, but there was a almost a total lack of interactive work. What’s up with this? See Bill’s blog post to students, designers and faculty members.

“Of the 21 portfolios I reviewed, only one showed any digital work of consequence. And now that person works for us...”

Retail

Buy More Stuff with Twitter's Magic Hashtag

Retail

Buy More Stuff with Twitter's Magic Hashtag

Twitter wants to keep eyeballs on Twitter. Amazon wants to push units. That’s why the new #AmazonCart hashtag is such an elegant innovation. Click reply on any Tweet displaying the hashtag and the merchandise automatically dumps into your Amazon shopping cart. This allows you to get back to flaming your ex faster on the Tweeter.

We’ll see more of these innovations as competing social media platforms battle to keep visitors on their platforms to drive ad sales, but also as a new business strategy for monetization.

Stay tuned. Next month you might have your own hashtag.