Composing a good blog post is a time suck: Think up a brilliant topic. Research it. Write the post. Find a compelling visual. Install backlinks and crosslinks. And bam, it’s done. Not so fast! Proper promotion over a period of time is the only way to get payback for all the sweat and blood you’ve invested.
You can practically make this an automated process by creating a pattern or process for marketing your blog content.
For maximum exposure, churn it.
One Tweet or LinkedIn post doesn’t do the job. If you have a busy Facebook or Twitter stream, only a small portion of your audience will see your Tweet at any given time.
Tweet your post at least five times during the first week. And two times during the next 14-21 days. And if the post is hot, and gets shares, up the frequency even more.
Use a schedule that corresponds with customer lifestyles on opposite coasts, or different countries. For Ideopia 3 a.m. or 4 a.m. is a perfect time to reach our early rising west coast clientele. With most social media management tools, this is a snap.
Dig into Analytics and Find the Winners
The lifetime of some posts can be months and years. Use your analytics (Content Drilldown in Google Analytics), and find out what posts and topics play well over time. This will generate ideas for new content, and give you an opportunity to update older posts and promote them again.
Make the blog post once and milk it forever.
Blogging is an essential tool for reputation and making websites work. It’s much less of a pull, though, when you maximize the value of every post.