August 05, 2014

Marketing Automation

9 Reasons to Drink the Marketing Automation Kool-Aid

Marketing Automation

9 Reasons to Drink the Marketing Automation Kool-Aid

Would you like to reduce the cost of sales, attract more leads and boost revenues? Dumb question. Of course you would. That's why it's time to get over the "robots controlling the world" fears, and dive into marketing automation. Now for some motivation:

Cold, hard cash

  1. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)
  2. 78% of high-performing marketers say that marketing automation software is responsible for improving revenue contribution. (Source: Position2)

More sales. Lower cost.

  1. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research via Pardot)
  2. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (via Captera)
  3. Lead nurturing reduces the percentage of marketing-generated leads ignored by sales (from as high as 80% to as low as 25%).
  4. The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. (via Captera)

Blindside the competition

  1. Marketing automation software only has 3% adoption in non-tech companies. (via Captera)
  2. 63% of companies that are outgrowing their competitors use marketing automation software. (via Captera)

Ideopia can help

  1. 64% of CMOs have no process, or an informal process, to manage their marketing automation. (The Annuitas Group)

For more information about marketing automation and content marketing at Ideopia, email or call Susan Abramovitz at 513-947-1444 ext. 10.

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Social Media

Social Media Manager Joins Ideopia

Social Media

Social Media Manager Joins Ideopia

Ideopia HQ just got a bit more social, and we're not talking about three-martini lunches. Please help us welcome Tori Tarvin to the team.

As social media marketing manager, her overall responsibilities include managing our client feeds, analytics, content creation, planning and integrating social media with hybrid marketing.

A graduate of Miami University and former language arts teacher, Tori previously served as editor-in-chief of Skinny Mom, a healthy-living website. She served up yummy recipes, exercise tips and lifestyle advice to more than two million readers a month.

Shhhh. We haven't told her (yet) that the Ideopia staple diet of beef jerky and coffee isn't great for your health. Tweet @Tori_Ideopia, and welcome her to the tribe in the most fitting way possible.

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Fowl

Ideopia at Work on Facebook

Fowl

Ideopia at Work on Facebook

Writer Eric House gets ideas from geese. See how we do it. Follow Ideopia on Facebook.

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Agency Propoganda

Sticky Medical Ads Earn Ideopia Trio of Readership Awards

Agency Propoganda

Sticky Medical Ads Earn Ideopia Trio of Readership Awards

Print isn't a flashy buzzword like marketing automation or native advertising, but in the hands of a great agency, it's still an ROI monster. A trio of readership awards Ideopia just won for Haag-Streit USA confirms this.

Our new campaigns for Octopus and Tonosafe medical devices were named the top attention-getting ads in three healthcare publications: Review of Optometry, Review of Ophthalmology and Ophthalmic Professional Magazines.

"Excellent ad. I actually did not know these were available and in less than 15 seconds I wanted to order them," said one doctor about Tonosafe, which helps protect patients from disease.

"Eye catching," said another, reaffirming the value of bold, fresh work that stands out – especially in medical where EVERYTHING is blue, or draped in white coats.

Show Me the ROI

Curious about how readership studies work? Publishers email readers and ask them to describe and rate ads based on criteria like stopping power, information and believability.

Sure, they aren't purely objective (what is?), but they're one of the best ways to measure the effectiveness of print work, hear direct feedback from customers, and see how it stacks up against the competition.

Ideopia's hybrid marketing can stretch your budget even further and boost ROI by pairing print campaigns with digital and social media.

Visit our portfolio to see what else we're cooking up.

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