The C-level Suite has their social media game faces on and they’re ready to do battle.
And, they’re discovering that the social media battlefield isn’t just about posting. Successful brands monitor and listen to social media to provide customer service, drive innovation and collect competitive intelligence. Try these tips and join the ranks.
Listen before posting.
Today’s consumers spend more than 3 hours a day on social media. So, monitor this traffic to uncover unmet needs, and develop content and products that satisfy them.
Capri Sun, a trusted family brand and industry leader, listens and learns from moms on ways to continuously improve their juice drink. When moms asked for more fruit, they responded with a juice that contained an entire serving of fruit. Then they discovered moms wanted to see what was inside, and Capri followed up with the introduction of the clear bottom pouch.
Your company, no matter its size, can develop ideas and relationships through real-time media monitoring. Applications like Mention and Hootsuite track brand mentions and keywords to assess customer perceptions of your brand, and the language they use to talk about it.
Feed this information to your team, and they’ll be forever grateful!
Ask for feedback through social media surveys
For additional insight, survey your readers and reward their participation with giveaways or coupon codes. And don’t forget to ask for feedback. Many customers love to express themselves and feel like they’re partnering with you to make product improvements. Side effect: a deeper connection to your brand.
So pummel your competition by listening, or have us do it for you. Learn more about Social Media at Ideopia, or give Susan a call 513-947-1444, ext. 10