January 15, 2015

Martin Luther King Jr. homepage

SEO DISASTER

Martin Luther King Jr. Torpedoes Ideopia’s SEO.

SEO DISASTER

Martin Luther King Jr. Torpedoes Ideopia’s SEO.

In January, we decided to replace our home page with a video of Martin Luther King Jr.’s “I have a dream speech.” Given the murders at Charlie Hebdo in Paris, the tribute seemed even more meaningful.

We also understood that switching out content in such a radical way would affect the rankings of our keywords temporarily. What surprised us was how far they dropped and how quickly. Within 5 hours of posting the MLK speech, all of our keywords for the entire site plummeted off the first page of Google. And it looks like a few made it all the way to oblivion. What we did was provide an object lesson in what not to do to SEO on your home page. Here are all the rules we broke.

  1. Make sure that the content is relevant to the main topics of your site.
  2. Provide deep links to key pages.
  3. Make sure that your meta tags relate to the topic of the site, and not the movie of the week.
  4. Develop logical, tiered content that relates to the topics presented on the home page.

That’s all it takes to drop 30 points on Google. But gosh darn, it felt great to break the rules, and for such a worthy message (See our Facebook Album “#Freedom2Me”). Next time, we’ll use a different technical approach to avoid the SEO punishment.

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Rant

8 Pukey Ad Visuals We Never Want to See Again.

Rant

8 Pukey Ad Visuals We Never Want to See Again.

If there’s one thing that really grinds our gears, it’s generic, vomit-inducing B.S. marketing imagery.

1. Puzzle pieces

We get it. Your brand is the missing piece. Blegh. But really, the only thing it’s missing is stopping power.

2. Handshakes

We could rattle off a bunch of examples, but let’s face it. A handshake just isn’t interesting.

3. Actors portraying doctors

Patients already have trust issues. So why would they ever trust an actor draped in a white coat?

Fun fact: Ideopia banned docs from ads, and won awards in the process.

4. Handcrafted anything

Keep your filthy hands OUT of my martini!

5. The hourglass

Your customers? They went digital forever ago. And they don’t give a fig about what you did last year. “What’re you gonna do for me NOW?”

6. Cutesy animals

Unless you’re the CMO of the ASPCA or PetSmart, keep the cute card in your pocket.

7. Sisyphus pushing a rock uphill

Ah, the ’ol Greek mythology metaphor. At least make it weird. Replace the rock with a potato or giant cheese ball.

8. Perfect, unrealistic food

If you can’t do it in your own kitchen without trick photography, glue or tweezers, don’t do it.

Look, we’ve had a bad day. And we’re haters on this topic. Not because we’re wretched advertising peeps, but because these kinds of stocky visuals make us – and your customers – want to hurl. You got a problem with that?

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Not Listening Skills

Put a Sock in it and Listen.

Not Listening Skills

Put a Sock in it and Listen.

Do you agree with any of the statements below?

  1. I usually start meetings with a monologue about my ideas.
  2. When people ask me what somebody said in a meeting, I have no idea what they’re talking about.
  3. While other people talk, I see my favorite video game in my head.
  4. What other people have to say is boring.
  5. And, of course, I’m just plain smarter than everyone else.

If so, you need to read CEO Bill Abramovitz’s confessional on listening, err not listening, and find out how to join the support group.

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Interactive Infographics

What’s Better than an Infographic?

Interactive Infographics

What’s Better than an Infographic?

That’s easy, an interactive infographic. Customers find the combination of interaction and the quick read of engaging graphics irresistible. They’re perfect for explaining processes that separate you from the competition, or telling a product’s story. Trust me, if “Crime and Punishment” had been one, you would have read it. Twice. See Ideopia’s new interactive infographic that explains our hybrid marketing approach, a dry topic for most, but crucial to our brand.

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