Brainstorming has become the play for just about every corporate problem. Itâ€™s a feel-good and purposeful reason for people to gather. And itâ€™s fun because we get to say crazy things. But lately, weâ€™ve been hearing arguments against the practice.
- Groups coalesce around obvious solutions first.
- Worse, the group gets anchored in the initial discussion, and canâ€™t make the jump to alternatives.
- Loud mouths disproportionately influence the discussion, and the most introverted personalities are not heard at all.
- Groupthink sets in, especially the closer it gets to five oâ€™ clock or lunch. The group becomes self-congratulatory, and the members tell each other theyâ€™ve got it nailed.
- There is little accountability for actually devising interesting solutions, or getting them to work.
- Artificial time pressures, e.g. "we have a half-hour" to crack this, shut down creativity.
- We are told to be uncritical of ideas, and therefore every idea no matter what its merit needs to be considered.