Avure Technologies Brand Repositioning
Campaign for food processing equipment emphasizes superior taste of final product instead of machine features.
Print advertising, Collateral, Direct Mail, Email, Social Media, Tradeshow, Website – Desktop & Mobile
Hamilton Caster Sales Promotion
A sales promotion to win Super Bowl tickets and a tailgate party. Email and a companion web site educated sales people about key products.
Poster, Direct Mail, Email, Mini Site – Desktop & Mobile
Reliance Medical Products Brand Loyalty
Made in America
Reaching out to doctors with an emotional pull during tough times, and boosting brand awareness.
Print Advertising, Email, Tradeshow, Landing Page – Desktop & Mobile
Reichert Technologies Differentiate Commodity
Trip to the Zoo
Job one: break through the clutter of look-a-like ads for this instrument. Eye doctors requested posters of this campaign for their offices.
Print Advertising, Posters, Email, Social Media, Landing Page – Desktop & Mobile
Cincinnati Business Courier Disappear the Competition
More Meat. Less Baloney
Professionals felt they had to subscribe to two newspapers, which split the subscriber base and the advertising market.
Strategy, Advertising, TV, Direct Mail, Sales Promotion