Plan Brand Strategy, or Get Eaten by a Bear

What We Do

  • Strategic planning
  • Brand standards
  • Quantitative research
  • Qualitative research
  • Budgeting
  • Provide comprehensive services
  • Tactical timelines

Without a plan, things get grizzly.

It's a dark and stormy night. Your 2005 Dodge Dart is struggling on the back roads. There's a pop, hissing and wisps of smoke from the engine. Then it bursts into flames. You're lost in the wilderness, the GPS is dead. You start walking. Then a bear eats you. Boss pulls you out of the bear, hands you a pink slip.

Ideopia helps clients manage their brands from top to bottom. We design competitive strategies, and consistently execute them over all of your communication channels and locations. We'll also bring your staff up-to-date.

Our plans are fully outfitted with tactics, timelines and budgets. You don't need to stay up all night crunching numbers, because we'll do it for you.

This unfortunate planning scenario happens to brands every day. Full of optimism, they set out without a plan. They try various approaches until the budget runs out, and then a competitor eats them for lunch. Gulp.

ROI on hybrid brand planning

  1. Consistent presentation of your brand across all media channels
  2. Efficient and focused allocation of budget with smart target profiles
  3. Focus resources on marketing battles you can win
  4. Defines metrics and other tools for monitoring results