Drive traffic to your site with web marketing.

Ideopia's web marketing capabilities include web marketing, website design and email marketing. Our holistic approach creates and maintains powerful online brands. We develop and design websites, blogs and email programs that engage your customers through long sales cycles, capture leads, and communicate your company's expertise.

Through search engine optimization (SEO), banner advertising and search engine marketing (SEM), Ideopia drives traffic to your site and targets customers at times when they are most likely to buy.

Drive Web Traffic Through Search Engine Optimization

To the ultimate goal of search engine optimization is not to satisfy any individual company or Google, but to make sure that people get the most relevant, useful search results. There are ways to bypass search, e.g. web banners, social media, advertising, but few as cost-effective.

Our objectives with SEO are not to manipulate search engines, but to tailor the presentation and structure of websites in ways that they can be most competitive on search. For example, your site may never rank on the term "camera," but you'll certainly have better luck with "helmet cams," especially if you have significant content on your site to devote to them.

Great content, smart structure, and managing all the technical details that make your site more understandable and friendly to search engines are the secrets to boosting search ranking organically.

But tricking visitors into visiting your site through Black Hat techniques will only disappoint and even frustrate potential customers when their expectations aren't met by content.

Ideopia's SEO Methodology

• Run site diagnostics to determine structure, and rule out coding or structural issues.
• Review marketing strategy with you to understand what keywords and phrases your product should be ranking on.
• Perform a ranking study to see how your company ranks versus your competitors on key words and terms.
• Compare web traffic to web rankings to see if your current traffic is the right traffic.
• Determine metrics for measuring improvement
• Recommend a tactical plan and budget.
• Review analytics, report, and adjust.

Blog your way to greater credibility and higher search rankings.

If you've had experience in the blogosphere, you know that building and designing a blog is merely the first step. Feeding the content monster is the real challenge.

But correctly planned and executed, it's totally worth it. Paybacks include:

• Improved search engine rankings
• Establishing expertise of your company and key employees
• Education for customers and distribution channels
• Tools for sales representatives
• Customer involvement through comments
• A consolidated distribution channel for distribution channels for video, podcasts, polls and product information.

Search advertising targets customers motivated to purchase.

Search advertising is an important component of any web advertising campaign. ItŐs your opportunity to place your message in front of prospect the exact instant they are looking for it. Ideopia will help you choose search engine channels, and develop campaign strategy and segmentation based on market analysis. We will also create ads, test them, and refine them to lower your cost-per-click, and optimize your campaignŐs effectiveness.

View examples of our web banner campaigns in our advertising and interactive portfolio Creative that improves banner response.

Often in tandem with landing pages, promotions and mini sites, Ideopia develops and places web banners. While many industry experts have identified poor creative executions as a reason for low click-thru rates, this is exactly where Ideopia excels.

One of the most exciting developments in web banner land is the adoption multi-media units by ad networks and websites. This allows your banners to slide down and walk around a web page, talk to you, provide extremely useful, targeted information, and, of course, play games. Their effectiveness, which easily ranges 10x more than a static banner, easily offsets their expense.