We love to make buzz.

Some of our favorite projects include using a flock of human peacocks for a chair manufacturer; a pink flamingo attack for a home builder; and a finger guillotine holiday card with an invitation for a class-action law suit.

The secret to Buzz Marketing is developing an idea (also called a meme) – video, event, happening, hand gesture – that people have to tell all their friends and colleagues about.

The more the word spreads, the bigger the payback on your buzz marketing investment. These aren't just advertising impressions, either, these are people seriously excited about your product. If there is a defined road to coolness, buzz marketing is a step along the way.

With iron fisted controls sponsors have over tradeshows, reaching attendees can be difficult and exorbitant. We solved this problem at the American Academy of Ophthalmology by projecting commercials on Chicago landmarks while doctors were out for a night on the town.