Admit it, you’ve made fun of advertising tchotchkes in the past. The monogrammed shirts, golf balls, bags, and other trade show loot. A story from Adweek (November 11, 2008) gave us all a dose of reality.
A study of 600 swag recipients revealed:
- 84 percent recalled an advertiser based on a promotional product.
- 42 percent had a more favorable impression of an advertiser after receiving a promotional product.
- The majority of respondents (62 percent) have done business with an advertiser after receiving a product.
- More than three-quarters of respondents have kept their items for about seven months.
- Bags were the most frequently used item, an average of 9 times per month, and they also delivered the most impressions, ca. 1,038 per month on average.
Read the full story on Adweek.com.
Sure. Here’s the link to the original Adweek article. http://www.adweek.com/aw/content_display/news/client/e3i2d029babe3f1f02e5fb2ac0348a39084
It sure changed the way I look at giveaways. Good luck. Thanks for the comment.