Admit it, you’ve made fun of advertising tchotchkes in the past. The monogrammed shirts, golf balls, bags, and other trade show loot. A story from Adweek (November 11, 2008) gave us all a dose of reality.

A study of 600 swag recipients revealed:

• 84 percent recalled an advertiser based on a promotional product.
• 42 percent had a more favorable impression of an advertiser after receiving a promotional product.
• The majority of respondents (62 percent) have done business with an advertiser after receiving a product.
• More than three-quarters of respondents have kept their items for about seven months.
• Bags were the most frequently used item, an average of 9 times per month, and they also delivered the most impressions, ca. 1,038 per month on average.

Read the full story on Adweek.com.

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Tags: giveaways, promotional items, research, trade show marketing

This entry was posted on Tuesday, December 16th, 2008 at 12:57 pm and is filed under Marketing. You can leave a response, or trackback from your own site.