Integrating web sites, landing pages and emails into your trade show plans is a very cost-effective way to build excitement, identify hot prospects, and schedule your staff’s time in the booth. A few ideas we’ve used successfully include:

1. Email and web promotions related to a new product that requires redemption at the trade show booth.
2. Scheduling in-person demos online and capturing mobile messaging information to send reminders.
3. Multi-part teaser campaigns – sometimes prohibitively expensive in print – that create buzz for new products.
4. Product specific landing pages that prospects can visit after the show. Downloadable information and video demos keep your brand top of mind, and out of the trash.
5. Rapid and customized email follow-ups to everyone who visits the booth.
6. Search and/or banner advertising scheduled around show assets.

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Tags: banner advertising, email marketing, landing pages, trade show marketing, video demos, Web Marketing, web sites

This entry was posted on Friday, April 10th, 2009 at 1:33 pm and is filed under Marketing. You can leave a response, or trackback from your own site.