A bus stop ad that recognizes faces and a print magazine carrying an embedded video chip are the latest examples in the trend of merging new and “traditional” media.

CNET’s Caroline Kennedy reported that CBS will use a video chip ad with a 2.7 millimeter-thick screen embedded in select issues of “Entertainment Weekly” magazine to launch its fall TV season. The unit has 65+ minutes of battery power and carries 40 minutes of video. No details on cost, but WOW!

Slightly closer to the earth, a bus stop ad for Amnesty International makes fascinating use of facial recognition technology. It’s an ad for a domestic violence awareness campaign themed “It happens when nobody is watching.” The video shows a man abusing his wife until a hidden camera detects a face. Then it pauses, and the couple stops fighting.

Bookmark It

Tags: Amnesty International, embedded video chip, facial recognition technology

This entry was posted on Monday, November 23rd, 2009 at 7:42 am and is filed under Creativity. You can leave a response, or trackback from your own site.