Tweet Vertically to Reach Niche Audiences.

For many companies and individuals, Twitter appears to be a race to gain the largest following. But, one of the hidden beauties of Twitter is its effectiveness and efficiency in reaching relatively small groups. Humungous followings are great for crowd sourcing and pushing promotions, but forming smaller networks allow you to listen to a market and interact on a more personal level. Recently, to help us listen to consumers, Ideopia launched Twitter feeds for several vertical markets, including @EyeChat for the ophthalmic industry.