A new study from DemandGen Report shows that increasingly business-to-business marketers are adopting social media strategies to drive leads. In fact, over 28% of respondents said that social media was the most effective source of leads. LinkedIn (38%), company blogs (36%) and Twitter (31%) were the favored channels, and the most effective tactics noted were:
- Participation in industry groups (25%)
- Starting conversations on industry issues (25%)
- Answering questions (23%)
- Dynamic text ads (10%)
To vividly see the impact of social media, pull analytics from your website that segment social media users. You’ll notice all the loyalty indicators – time spent on site, pages per visit – far out-performing other traffic sources.