New Media Pep Talk from Coach Head Banger

By: Bill Abramovitz

8_sqListen up, you lollygagging bunch of Googlephobes. There’s been enough analyzing, sniffling, webinaring and number crunching on this new media thing. What’s wrong little pretty print person? Fraid a little widget might tear a piece out of your superdog  boxers? Think some Tweety Bird’s gonna bring you down? Fraid something will, and you’ll have to take credit for it, and find ways to spend your big fat raise. You think that’s hard. I know hard. See that scar on my dome. Got that from an art director who went that PTSD on me from cutting type I melted iron and formed letters out of it. I stuffed envelopes, and I killed more trees than you’ve ever seen in your whole pathetic lives. So cinch up or sack up, and get your hinnies out there and take down some new media. I want you to taste it, feel it, own it. Get in the mud and put something real embarrassing about your coach on Twitter. Post a really bad quality video. Start a blog and only post once. Who cares? Daddy’s not going to spank you. Are you new media warriors, or total wimps. Now get out there and do something. Body slam an idea and go for it. No committees, no research, no internal polling or buy in. Just glory. Go grab it, team.

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