We recently transferred our Eyechat Blog for the ophthalmic market to FatCow.com, a 100% wind powered web-hosting outfit. The point is that making green decisions is becoming much easier now that business and environmental interests are converging. Consumers are more educated about the environment than ever before. Greenness is not only a preference, but also an expectation. A study by the Richard Ivey School of Business at the University of Western Ontario shows that consumers would be willing to pay at least a 10% premium for sustainable products.

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Tags: @EyeChat, FatCow, Green, ophthalmic market

This entry was posted on Tuesday, March 2nd, 2010 at 3:00 pm and is filed under Social Media. You can leave a response, or trackback from your own site.