Power Up Your LinkedIn Profile
By: Bill Abramovitz
A well-written profile on LinkedIn is key to making a good first impression and building trust with prospective connections.
Here are the key elements:
- Who are you? Get to the point fast.
- What do you do? Don’t be encyclopedic. Tell us what’s interesting and different.
- Why should someone tap you as a resource or consider doing business with you? List special expertise and capabilities.
- Convey passion and excitement for your work.
- Cut everything else.
