Power Up Your LinkedIn Profile

A well-written profile on LinkedIn is key to making a good first impression and building trust with prospective connections.

Here are the key elements:

1. Who are you? Get to the point fast.
2. What do you do? Don’t be encyclopedic. Tell us what’s interesting and different.
3. Why should someone tap you as a resource or consider doing business with you? List special expertise and capabilities.
4. Convey passion and excitement for your work.
5. Cut everything else.