Should You Be Yelping?

Yelp is a website that features user-generated reviews of businesses. Yes, you should be scared! According to Comscore, Yelp is growing at a rate of 80% annually, while its main competitor, CitySearch appears to be flat lining. Yelp is especially competitive with mobile accessibility and popularity. So take a few minutes to see if your business is already listed on Yelp, and make sure the information is accurate. If your profile is missing, the process for creating one is fast and smooth. With the growing popularity of Yelp, it would be smart to monitor reviews of your business for attacks on your reputation. Negative reviews are one thing, but hatchet jobs by former employees or competitors are quite another.