Creating easy-to-read and relevant content is the most time-consuming aspect of most email programs. So get the most for your money by trying out these strategies.
Send Every E-mail Twice
Remail is the best practice in the email industry and it’s simple. After you send the initial mailing, wait at least one week, remove the people who already opened your mail from the list and send the same content again. Our return rates on remail range from 10 to 15%. But even if you only get an incremental return, say 5%, it’s almost free!
Integrate Newsletter Content With Social Media
A study of nine major websites recently showed that more traffic was driven to their sites by social media than organic search. So put your newsletter content to work.
- Invite signups to your newsletter every month on Twitter, LinkedIn and Facebook. Turn your friends into subscribers and prospects.
- Tease specific stories from your newsletter over social media throughout the month and build traffic to your site.
- Boost your credibility and provide your sales force with links to specific articles they can send to prospects.
Turn Newsletter Articles Into Blog Posts
Get added mileage by posting news stories to your company’s blog. Every article with target keywords will bolster your site’s performance in organic search.