Forty percent of adult Americans use mobile phones to access email, according to a 2010 survey by Pew Research Center’s Internet & American Life Project.
With more people turning to their phones for email, it’s worth a little extra time to make your emails mobile friendly.
Make sure your leads are brief and catchy. People who use cell phones for email are already on the go, so catch their attention fast with leads that scream “open me.”
Define link colors clearly, and use text links in favor of images or buttons. Always include a visible plain text version of the email.
Find out how many users are actually using their mobile devices to open the newsletter. Analytics are important because if none of your audience uses mobile email, it’s not necessary to fret – yet.
Most new smartphones (iPhones, Androids) display regular emails (Blackberrys don’t), but because the screen sizes vary and are considerably smaller than PC monitors, formatting can be a pain. Generally, the rule of thumb is the less complex coding and images, the safer the email. The mobile resolution will be about less than half the size of desktop emails. Never use large images!
