We recently upgraded the entire agency to the latest edition of an important software product we use. Let’s call it Adumpy. Our Adumpy came with a landfill of packaging: a cardboard shipping box, a container carton, sleeve, insert, and then a precious little box for the actual software DVD. This is insane. We like the software, but the company looks like an eco terrorist. Yes, we know it’s all relative. But what better time than now to trim down the amount of material used in packaging. Your customers will thank you. They’ll give you credit for being eco friendly. Meanwhile, you can save a bundle on materials, printing, transportation and warehousing.

By now, it’s probably been pounded into your head that social media content is important for optimizing your company’s rank on search results. Google, Bing and other search engines now incorporate  social media participation as an important factor in their alogrithms. But, have you seen this effect in action?

The screen capture shows Google results for the term “Ideopia.” Note that 8 out of 10 results are from social media – Linkedin, Twitter, Facebook. And these results are being incorporated fast, e.g. the Twitter post on phobias was posted just 28 minutes ago. Food for thought!