Social Media

Invasion of the Social Media Snatchers
Mar
20
2012
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Who owns your Twitter or Facebook followers? Are you sure?

Tweeting on behalf of an employer or trolling for new business through LinkedIn could get your accounts snatched. Two companies are suing former employees over the issue. Both cases are still winding through the halls of justice.

At stake is who really owns a personal Twitter or LinkedIn account, when it’s used to rustle up new business or spew company talking points.

Mobile phone site Phonedog.com says a former employee’s 17,000 Twitter followers are actually a customer list. Training company Edcomm tried to argue that its employee’s LinkedIn account was a trade secret—even though she had the account prior to working there.

“Watch out for sour grapes,” isn’t the only moral of this story. Employers beware: when people move on, their social media accounts may too. Working stiffs need to be cautious as well. When you change jobs, you might not be able to take your Twitter friends with you. Keep an eye on the courts!

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Social Media

Twitter Draws NFL Players to Restaurant
Mar
19
2012
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Professional athletes love social media and grub. So when NFL player David Clowney asked for Cincinnati restaurant recommendations on Twitter, we were all ears. On behalf of Morton’s The Steakhouse, we Tweeted our beefy suggestion from their @Mortons_Cinci account.

Not even an hour later, he and his teammates were chowing down on steaks and telling the world all about it.

The story was recently featured in Food & Beverage Magazine to help restauranters boost their brands with social media. In this case, all it took was a keen eye on Twitter and a brief interaction to turn big profits for Morton’s.

Are you tuned in to what your customers are saying and ready to act when they do? Learn more about Ideopia’s social media capabilities on our website.

Check out the full sequence of Tweets below:

NFL player interacts with Morton's on Twitter

 

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Uncategorized

What Happens When Hackers Meet Stock Photos?
Mar
19
2012
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What do hackers look like? If you translate literally their image dished out by the mainstream media, you might think cybercriminals don Skeletor masks before they tap into your bank account. Or they can reach through your computer monitor and yank the debit card right out of your wallet.

We know by now that hackers look like you and me, and they don’t wear gloves and type in the dark. But that hasn’t stopped hilarious stock photos of these “faceless” foes from appearing around the web. Check out tech humor site Boing Boing for a round up of humorous hacker interpretations.

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Agency Press

Ideopia Celebrates Squirrel Appreciation Day
Mar
15
2012
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Because we’re the only ad agency with a spokessquirrel, it’s only fitting we celebrated Squirrel Appreciation Day in style. We tried to catch up with Dano for a quote on his big day, but unfortunately, he guzzled too much acorn juice and passed out. So instead, here are some quirky facts about squirrels you probably didn’t know:

  • A newborn eastern grey squirrel weighs about as much as two quarters.
  • The world’s largest squirrel? The 3-foot-long Ratufa that jumps 20 to 30 feet without breaking a sweat.
  • Before migrating, squirrels typically gather in the thousands. No one knows why.
  • Squirrels roam everywhere except Australia, Madagascar and the polar regions.
  • Squirrels are adept swimmers and cross lakes and rivers with ease. Take that, Michael Phelps.
  • Squirrels can always see you without moving their heads, unless you’re in front of them. Their eyes allow them to see above, below and behind themselves, but they have to cock their heads to the side to look forward.

Hungry for more about our spokessquirrel? Check out Dano’s bio and find out how this Argentinian native found his home on Ideopia’s public relations team.

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