Tag Archives: advertising
Free Advertising in Outer Space
Kentucky’s
first mission to space…Code Name: Space Express…will be a sub-orbital
launch from White Sands launch facility in New Mexico carrying a KySat
student designed and built payload. You can Fly Your Name in Space by
entering your name at www.kysat.com. Names will be placed on a high capacity CD and engineered aboard the Space Express payload to
be launched on Wednesday, December 5, 2007 at 7:30 PM EST.
![[Facebook]](http://www.ideopia.com/wavybrainy/wp-content/plugins/bookmarkify/facebook.png)
![[Twitter]](http://www.ideopia.com/wavybrainy/wp-content/plugins/bookmarkify/twitter.png)
See Like An Artist without Starving
For Fresh Ideas, Look Like an Artist
Maybe it’s more important if I look at an ordinary overcoat as I never
saw it before, then it becomes as fit a subject for painting as on of
Titians purple coat.
Nope, you don’t have to don a beret and live out of your car. We’re
talking about "seeing" like an artist, and turning what you see into
fresh ideas.
This starts by stopping the way we usually think. Our brains survive
the daily onslaught of information by simplifying and labeling what we
see. Grass is green. Brick is red. Sky is blue. Seeing creatively,
finding nuance, and making associations depends on shutting this
mechanism down. Practice by looking and observing. Watch the sun set
over a stand of pine trees. What might appear as bright green in full
sun turns to grey green with bark lined with deep purple edges. Can you
look at your problem or your product as you’ve never seen it before?
Describe its temperature, texture, shape, and sound. When you see
clearly, you can create.
Ads on Grocery Converyor Belts
Thanks to the Envision Marketing Group
of Little Rock, Ark., you will soon be assailed by advertising printed
on the conveyor belt at your local supermarket. The concept is
currently in test by Target and Kroger. Frank Cox, CEO of EMG, appears
to be driven by the desire to obliterate to obliterate all of the
world’s stationery or moving white space and sell it. Tell me, what’s
next?
Plaigirisim
“Imitation is the sincerest form of flattery” are the words people whose ideas and
lifeblood have been ripped off by lazy, no-talent hacks. Carl, Dave, and LC, you
know who you are. We’re coming after you. We’re bringing on the heat, because the
most valuable commodity in the marketplace is intellectual capital and ideas. That’s
our business.
We know who you are,
and we’re coming to get
you.
The copyright protections offered to creators of work under the law are an important
reason the U.S. has flourished as the mother of invention. Other nations, e.g. China
and Russia, don’t share our values about copyright. And they help themselves to our
technology, medicines, computer chips, black market videos, and even automobiles.
They’re hurting us.
Racketeering of that scale is beyond the control of most of us. But, you don’t have
to sit down and take it, either. Be vigilant. Monitor the Internet, blogs, airwaves
and publications. Act swiftly. Notify competitors’ ISPs of copyright violations.
When someone steals your advertising ideas, or an entire portfolio for that matter,
they’re stealing your brand and your daily bread.
Ask your attorney about how you can fight back. You might also visit Jonathan
Bailey’s blog, plagiarismtoday.com.
Getting Fat and Crazy with Words
Every time I hear a young mother tell her toddler to “use his words,” I cringe. Tell the kid to blow out his peas and carrots instead, I say. There are too many words already. And the more words there are the cheaper they become. Thanks to the Internet, we have huge containers called websites, discussion boards, MySpace, and – the worst – personal, blogs, that overflow with words faster than a McDonald’s Dumpster. Our society is bloated with words while the average working stiff barely has enough time to floss every day. The “axis of evil,” of course, is the computer, especially the Apple computer. It’s too freaking easy. Copy, cut, paste, and share every last photo of your kid’s last soccer game, and then blow it out to all your friends, colleagues and family. Guess what? Outside of mom, dad and brother Billy Bob, nobody cares. I know, because plenty of my best friends don’t read my stuff.
Our customers are beleaguered by all our words. They’re deluged, frustrated, and close to exploding. That’s why I’m calling for a national word diet. We’ll train ourselves to think in haiku, and stick our fingers down our throats anytime we splatter down more than 50 words. Soon people will opt to visit wordless resorts free of scrolling text and email, or desperate emails from the Nicaraguan princesse who wants to launder her inheritance through your bowling league.
The problem is that rarely know when to stop, edit, slash, or burn. There’s too much available hard disk space, and by God we’ve got to fill it. My 200 words were up 88 words ago. See you in the bathroom.
advertising, Commentary, haiku, information overload, Voice of the Consumer