Tag Archives: Bell curve

The Bell curve provides an excellent metaphor for why unusual ideas make us uncomfortable…and why they work. That big meaty section at the top of the curve is where all the C ads are clumped. Deviate to the left, and you’ll find the screamers, the juicers and pocket anglers, and to the extreme right are marketers like Target, Apple, and Hebrew National Hotdogs. In idea land, the center is where we naturally expect our advertising to reside. It’s comfortable here. Unfortunately, your customers are very comfy, too. So much so that they’re probably asleep. So if you want buzz, quick awareness, changes in behavior, you better plan on deviating from the mean.