Tag Archives: Cincinnati
Ideopia Named Co-op Employer of the Year
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Ideopia's Liz Vogel, Director of Public Relations; Angela Corbett, Marketing Assistant; Emily Babel, Graphic Design; Susan Abramovitz, President
“Everybody deserves and needs to be mentored,” said Ideopia co-founder Bill Abramovitz, whose agency works on social media, healthcare, business-to-business and business-to-consumer campaigns. “Whatever you do in life, we learn a lot ourselves by teaching.”
Mount St. Joseph graduate Emily Babel transitioned from being a co-op student to joining the agency’s graphic design team.
“It felt awesome to get the job offer,” said Babel who graduated last year. “I never job-hunted anywhere else. I knew before I even graduated that I’d be working for Ideopia.”
She says her experience as a co-op student taught her how advertising agencies really work. Her time at Ideopia gave her the opportunity to discover what she wanted to do with her career.
Abramovitz feels the agency gets as much as it gives to its student workers, “They bring us a whole new energy and reference points from their peer group. The best thing that can happen for us is what happened with Emily. Someone works for us, they flourish and they become an employee.”
The co-op program also lets Ideopia employees develop their management skills. Mentoring students offers team members the opportunity to learn how to train and guide people with less experience.
Even when co-op students don’t stay with Ideopia, Abramovitz believes they serve as ambassadors for the agency, “They keep in touch and spread the word about Ideopia to other organizations.”
The award was presented at a ceremony at the College of Mount St Joseph. Agency co-founder Susan Abramovitz accepted the award along with Ideopia Public Relations Director Liz Vogel, former co-op student Emily Babel and current co-op student Angela Corbett. Past winners include: GE Aviation Legal Operations, Proctor & Gamble, the American Red Cross and Cincinnati Children’s Hospital Research Foundation, among others.
“The best thing about my co-op experience is the people I work with,” says Corbett, who is about to celebrate her one-year anniversary with Ideopia. “I have wonderful mentors, a supportive environment and people dedicated to my success.”
About Ideopia
Founded in 1992, Ideopia Advertising and Interactive, Cincinnati’s, is a spam chucking, cow patty annihilating, branding, public relations, web marketing, web design and social media fur ball of fire. With their squirrely new mascot, they’re advising organizations to grow their nut piles by thinking smaller, squatter, and puffier in the cheeks. Online at www.ideopia.com.
MEDIA CONTACT: Liz Vogel (office) 513-947-1444, ext. 18, (cell) 631-741-7700, email: lizv@ideopia.com
Brazilian Spokes Squirrels Joins Ideopia’s Public Relations Team
Dano, Spokes Squirrel for Ideopia Public Relations, Cincinnati
After passing a rabies test, Dano has been named Ideopia Spokes Squirrel. As a member of Ideopia’s rapidly growing public relations team, Dano, a red squirrel by birth, will focus on building awareness of Ideopia nationally, internationally, and throughout the squirrel community.
Said Bill Abramovitz, Ideopia’s CEO, “Dano is a crafty and industrious addition to Ideopia. His unique talents will enable him to handle our nanotechnology clients and the press conferences in confined spaces.”
Dano was born in São Paulo, Brazil, to father, Mojo, a martial arts fighter, and Mago, a plastic surgeon specializing in tail reconstruction. After graduating from the University of São Paulo, Dano entered the Brazilian fashion industry, where, after a few sneaky moves, he became Chief of Squirrel PR.
Ideopia is a creative branding agency that develops integrated advertising, interactive and social media programs for a wide-range of local, regional and national clients.
In Cincinnati, Dano is president of the Squirrel Public Relations Society of America (SPRSA); a major donor to the Squirrel Fine Arts Fund; and a frequent guest at area country clubs.
Dano, 28, lives on a nut farm near Hyde Park, and enjoys extreme sports, like darting in and out of heavy traffic.
Pimping Our New Web Marketing Service
Think we’re pandering? Think we’ll sell our souls for a few clicks? Think we made the intern do it? Think you want some? Learn about Ideopia’s eVitalize web marketing.
Learn Your LinkedIn Type
Social networking site LinkedIn is now sharing data with Anderson Analytics in an effort to better understand how people use Social Network Marketing. Using Anderson’s web-based tool, you can now find out what type of SNS user you are.
Initial analysis of LinkedIn network data concludes that:
- Most users connect to people they know, including phone contacts.
- They prefer the business oriented look and feel of LinkedIn to other SNS.
- Users tend to be more senior (56% are “individual contributors”, 16% are management level, and 28% are director/VP level or above).
- And, the greater the number of connections, the greater the likelihood of higher personal income.