Tag Archives: color in branding

New studies in neuroscience are demonstrating the power of color to influence behavior, decision making and change perceptions.

An analysis of shirt colors worn by competitors in the 2004 Athens Olympics showed that 55 percent of the winners wore red. And, in closely contested matches, 62 percent of the competitors wore red.

A recent article in “New Scientist” explains how color twists your mind. “In nature, red is often used to signal dominance and aggression, and in humans this is reinforced by cultural symbols such as warning signs and stop signals.”

Neuroscience helps explain the biological underpinnings of color in ways that could be very valuable to marketers. For an in-depth look at this topic, see The New Scientist.