Tag Archives: crowd sourcing
Twitter Research: Go with the Crowd.
One of the biggest 
casualties of the recession is market research. Some marketers, like Ideopia, have turned to Twitter for directional information on ideas before making a full-blown commitment. Before you get crazy about confidence levels and standard deviations, let’s be clear: This isn’t a substitute for a quantitative study or even a focus group.
What Twitter offers is insight into how your followers might behave. For example, you might tweet a teaser about an event, “Want to see cows play hockey? Let us know.” Let’s assume that your Twitter following fairly accurately mirrors your target audience. So if you have 1000 followers and none of them reply to or re-tweet your post, you may have a dud on your hands.
Another strategy is to pit two ideas against each other to see which one catches. Twitter research allows you to take the temperature of your idea by crowd sourcing your followers. Give it a try!
Beer: Boost Morale with an Office Kegerator
“Wired” is a must read for netizens, so we took note of its contest to design a kegerator for its San Francisco office. The design was crowdsourced from readers, a “few” items were donated, but the out-of-project budget was only $200. The PR, reader involvement, and not-to-mention the undying adoration of beer drinkers, was foamy beyond belief. See Wired’s how-to kegerator video, and check out the Beer Robot while you’re at it. Maybe these guys have a problem..