Tag Archives: Facebook
Proof that Social Media Works
By now, it’s well known that social media content is important for optimizing your company’s rank on search results. Google, Bing, Yahoo and other search engines incorporate social media content as an important factor in their algorithms. We see the social media effect everyday through web analytics. It really hit us when we did a search for the term “Ideopia.” (I think we do that every 20 minutes!)
Note that 8 out of top 10 results are from social media – LinkedIn, Twitter, Facebook. And these results are being incorporated fast, e.g. the Twitter post on phobias was posted just 28 minutes ago. Food for thought!
Check out the screen capture of this search. Need some help incorporating social media into your marketing? Let’s talk about it.
Kosher Ham’s Jeremy Bloom Squeals in Ideopia’s First Twitterview
KosherHam.com is an irreverent, in-your-face online t-shirt company that drives its
business through social marketing and its vibrant online fan base.
Jeremy Bloom, president of Kosher Ham, explains how it works in 140
character responses in our first Twitterview.
@Ideopia: Question #1 What’s a “kosher” ham?
@KosherHam: 1)”kosher” ham…first and foremost -1) the bacon that’s been blessed.
2) the pinnacle of all oxymorons. 3) funny Jews. 4) Funny
t-shirt/clothing company featuring pop-culture and Jewish humor
@Ideopia: How do you use Twitter in your marketing?
@KosherHam:
We find people that are interested in the same themes/topics and then
send ‘em an @reply (or a poke – Facebook terms) to get attention
@KosherHam:
Twitter is great for additional branding, seo/sem, finding potential
customers/fans, and networking w/ marketing & t-shirt geeks
@KosherHam: We also promote coupon codes exclusive to Twitter followers. We like Facebook more. 140 characters is too short sometimes.
@Ideopia: What is your all-time best selling t-shirt?
@KosherHam:
crowd-pleasers: Rick Astley Pie-chart, Barack’n tee (’09 sales r
sleepy), 30-Rock & the Golden Girls “ultimate conquest” themed-tee.
@KosherHam: Our/my favorite – Kosher Ham logo tees. It gives me warm-fuzzies when people buy the logo tee across the country.
Read more at KosherHam.com and see the KosherHam’s Spring Collection.
Follow Ideopia’s Bill Abramovitz on Twitter @Ideopia and Jeremy Bloom @KosherHam.
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