CNET’s Caroline Kennedy reported that CBS will use a video chip ad with a 2.7 millimeter-thick screen embedded in select issues of “Entertainment Weekly” magazine to launch its fall TV season. The unit has 65+ minutes of battery power and carries 40 minutes of video. No details on cost, but WOW!

Slightly closer to the earth, a bus stop ad for Amnesty International makes fascinating use of facial recognition technology. It’s an ad for a domestic violence awareness campaign themed “It happens when nobody is watching.” The video shows a man abusing his wife until a hidden camera detects a face. Then it pauses, and the couple stops fighting.