Tag Archives: flash

There are many factors that determine the speed of your website, such as the size of your images, code structure, or techniques used to import movies or (yech) Flash animations. It’s a certainty though that if your site takes more than a second or two to download, your visitors will bolt for the doors and probably head for a competitor. Studies shows that women value clear navigation more than speed, but men want it now! (Did that really require research?) If you’re concerned about download speed, check the bounce rate on your home page. If it’s above 40 or 50%, you either have a technical or content problem. You can also use this free utility, http://www.websiteoptimization.com/services/analyze/, to run a load time check.